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What is mass tourism and what are the current TOP destinations?

Do you know what mass tourism is? Get to know, today, this phenomenon, how it is characterized, which destinations suffer from it and its main characteristics.

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Find out what mass tourism is 

o que é turismo de massa
What is mass tourism?

The more tourists in a place, the better tourism, right? Wrong. Mass tourism is a phenomenon that can be very harmful for some places and for tourists themselves.

This is an effect that makes cities that present themselves as tourist suffer great demands from tourists. And, with that, it is faced with situations in which its resources (natural, energy, food and others) are not enough.

Consider, for example, a location that sees tourist activities triple the number of people present there at certain times of the year. While there are ways to prepare for this, they are not always enough. With that, they can not only spoil the experience for tourists, but also for city residents.

Below, then, check out more about this phenomenon, how it is characterized and some of the destinations that suffer from it. So, learn everything about the subject and become an expert, as well as learn how to do conscious tourism.

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What is mass tourism: main features

Mass tourism is nothing more than a phenomenon that occurs in some tourist places that find demand much greater than their capacity to offer services and products. But not only that. It also refers to the impact that is generated on the local population by the precariousness of available resources.

According to a study promoted by the World Tourism Organization (UNWTO) in partnership with some universities, mass tourism corresponds to “(…) the impact of tourism on a destination, or on parts of it, which excessively negatively influences the perception of quality of citizens' lives and/or the quality of visitor experiences”.

Consider, for example, cities that encounter tourist demand that exceeds their physical, social, economic and ecological capacities. Note that this leads to a decrease in the quality of life of those who live there, as well as can interfere with the tourist's own benefit.

When a location or part of it is faced with this type of situation, it tends to see its products become more expensive, since there is greater demand than those available. It also finds environmental impacts, such as a decrease in water and air quality, as well as an increase in waste production.

See, then, the main characteristics of what mass tourism is:

  • Conventional tourism, which is consolidated before the public and tends to attract more and more people;
  • Seasonal, so that demand increases during specific periods, such as peak seasons. In this case, mass tourism on the Brazilian coast occurs between December and February, annually, for example;
  • Passive, so that the place becomes naturally touristy and one of the few options that many tourists turn to.

What drives the development of mass tourism in a location?

o que é turismo de massa
What is mass tourism?

There are some factors that are repeated when we study how a place became a mass tourist destination, see the main ones:

  • Overload of few destinations (access of many people to few places);
  • Irresponsible tourism, where there is a lack of local enforcement and necessary policing, as well as specific tourist rules, as well as the behavior of tourists is negative and disrespectful;
  • Vacation rentals, where houses and apartments available through services like AirBnb can overcrowd even more residential neighborhoods or where hotels are already present;
  • Stops of large Cruises, which recurrently increases the number of tourists there;
  • Viralization of destinations through social networks, increasing demand overnight, without the necessary and indispensable prior preparation.

What are the effects of mass tourism?

Still, to understand what mass tourism is and how it affects tourist destinations, it is essential to consider the effects it causes. See the main ones:

  • Ecological damage (increase in waste production, irresponsible use of natural resources, increase in water, air and noise pollution);
  • Increased stress due to the increase in queues in establishments and the emergence of huge congestion;
  • Soaring prices due to increased purchase demand without sufficient products;
  • Decreased quality of life for local residents;
  • Increased violence or feelings of helplessness.

Top 5 mass tourism destinations today

o que é turismo de massa
What is mass tourism?

Now that you know what mass tourism is, it remains to know which destinations are currently suffering from it. See what they are and, if you want to visit one of them, be prepared to go preferably in low season. Or else, be prepared for queues and to exercise the activity of a conscientious tourist.

thailand

Thailand's beaches and islands have won over the public in recent years. In that sense, they are one of the victims of mass tourism. 

Machu Picchu (Peru)

Still, the Inca archaeological site, in Peru, represented by Machu Picchu, also suffers from high demands that are repeated in high seasons. It is not by chance that the local government has taken control measures, such as reducing visiting hours and the maximum time each visitor can stay there (4 hours).

Vatican

Another destination that suffers from what is mass tourism is the Vatican, city-state located in Rome and where the official headquarters of the Catholic Church is present. Every year millions of tourists go to Italy to visit the Pope's address, seek a blessing from him and see works of art scattered around the chapels and streets, such as paintings and sculptures.

Taj Mahal (India)

Another place that suffers from mass tourism is the Taj Mahal, an Indian mausoleum that is part of the country's history and that enchants for its beauty and history.

Great Wall of China (Beijing)

Finally, another place that also suffers from mass tourism refers to the Walls of China, present in Beijing. The place is famous for the great thousand-year-old monuments that attract millions of tourists annually, especially in the Chinese summer.

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About the author  /  Aline Augusto

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